The videos went viral, as Drake had reinvented himself as an oily-bearded, Nike sweatsuit-rocking Oprah Winfrey. God’s (Marketing) Plan?Įarly in the year, videos of Drake handing out Pat Sajak style oversized checks at high schools and colleges, and dropping a stack at the grocery store for Miami shoppers began to surface online. This content can also be viewed on the site it originates from. “God’s Plan” was the one, and it literally became an overnight sensation.
For his opening salvo, Drake released two new tracks and we got the “real-rap-tough-guy” Drake of “ Diplomatic Immunity” and the anointed mama’s boy Drake of “God’s Plan.” Foreshadowing the A-side/B-side structure of Scorpion, the songs gave us two sides of Drizzy and allowed fans to choose which one they gravitated to more. Then, in January, Drake made his “long-awaited” return with a project that took its name from a phrase he coined back in his OVO blog era- Scary Hours-code for the wee hours of the night when Drake dropped new music and captured the attention of night owls on social media. I was used to a steady stream of Drake content flooding the market.
For me, the 10-month wait between the releases of March 2017’s More Life and Scary Hours in January felt like the 14-year break old heads suffered through waiting for the follow-up to D’Angelo’s Voodoo.
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